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Let It SpeakAn initiative of CherishFamily
A bronze dancer sculpture standing on a village green in golden light, with a small marker beside it

An initiative of CherishFamily

Imagine if every place could speak.

What would it say?

Let It Speak brings places to life through the stories they hold. Scan a simple marker to hear voices, discover memories, explore history and understand the people who made a place what it is.

The invitation

Quiet enough to leave the place undisturbed.

A Let It Speak marker is not signage. It is a tag the size of a coin, placed where a curious visitor will find it and a passer-by never will. Nothing is drilled or built. The work itself is never touched. If it would change how a place looks or feels, we don't install it.

The marker

One small tag.

Every Let It Speak marker is the same small thing: a tag about an inch across, bronze or matched to the material around it, carrying a leaf, “Scan to hear my story” and a code. It is held with a conservation-grade adhesive on a discreet spot the steward chooses: the base or pedestal of a sculpture, the edge of a plaque, the back of a sign, the frame of a label. Never on the sculpted work itself. Nothing is drilled. It goes on in a minute and comes off in a minute, without a mark. If you decide you don't want it, take it off.

Sculpture
On the pedestal or base, low and to the side.
Monument
On the plinth edge or an existing plaque frame.
Tree
On a nearby bench, post or existing sign, never the tree.
Museum object
On the existing label.

The place is the hero.The marker is the invitation.The page is the experience.The voices create the connection.The community keeps the story alive.

Discovered, not announced.

A Let It Speak marker is meant to be found, not noticed. It is a tag the size of a coin, in bronze or a finish matched to the place, set where a curious visitor will see it and a passer-by never will. Think of a maker's mark on the underside of a bowl: a small sign that there is more here for anyone who wants to look. The artwork, the monument, the tree and the view are never interrupted. If a tag would change how a place looks or feels, we do not place it.

People · Places · Stories · Generations

What if the places around us could tell us what they've seen?

Bronze dancer sculpture on a village green in late afternoon light

A sculpture

Why am I here?

Hear from the artist who created it, residents who watched it arrive and people who encounter it every day.

Enormous old oak tree shading a bench in a community park

A tree

What has happened beneath my branches?

Discover who planted it, what once surrounded it and the generations who gathered beneath it.

Granite veterans memorial with an American flag on a neighborhood green

A monument

Who do I remember?

Go beyond the names carved in stone and discover the voices, experiences and memories behind them.

Historic brick main street with storefronts and lamp posts at golden hour

A neighborhood

Who lived here before us?

Hear residents tell the stories that transformed streets into communities.

Single antique object lit inside a glass case in a quiet museum gallery

A museum object

What could I tell you that won't fit on a label?

Hear historians, witnesses, descendants and community members bring an object to life.

White footbridge over a pond framed by willow trees in a community park

A park

What happened here?

Discover celebrations, protests, childhood memories, traditions and everyday moments that shaped a community.

The world around us is filled with stories.Let them speak.

How it works

Four simple steps.

The technology stays in the background. The place stays the hero.

  1. 1

    Discover

    A small tag, about an inch across, marks a place with stories to tell.

  2. 2

    Scan

    Visitors scan the QR code with any smartphone. No app download required.

  3. 3

    Listen

    Hear voices, watch videos and see photographs connected to the place where you're standing.

  4. 4

    Contribute

    Where enabled, community members can add their own memories, photographs and reflections.

  5. The marker is the invitation.The page is the experience.The voices create the connection.
  6. See how it works in detail

See real samples

Four ways a place can speak.

These demonstration pages show how the same Let It Speak experience works for very different places and stories.

Merci Train Boxcar

History / Museums

Merci Train Boxcar

A state-by-state boxcar of gratitude, and the local voices that keep its story moving.

View sample
Korean War Memorial

Memorial / Veterans

Korean War Memorial

Veterans, family and historians speak about service, sacrifice and the community that remembers.

View sample
September 11 Memorial

Memorial / Public Memory

September 11 Memorial

Where were you on September 11, 2001? Firsthand memories gathered with dignity.

View sample
Childe Hassam Park

Public Art

Childe Hassam Park

A bronze sculpture in Boston's South End, and the neighbors, historians and visitors who pause beside it.

View sample

Voices, not just text

Sometimes you need to hear the voice.

Let It Speak can preserve audio, video, photography, written stories, oral histories, historical documents and personal reflections — whatever form the memory arrives in.

A hundred years from now, someone could stand where you are standing and hear a voice from today.

An older man speaking into a microphone during an oral history interview at home

For organizations

Bring your places to life.

Whether you have one meaningful landmark or hundreds of locations across a community, Let It Speak can help connect places with the voices, memories and history that give them meaning.

Start With One Place

Ideal for an individual monument, sculpture, exhibit, tree, memorial or historic location.

Start a Conversation

Create a Story Trail

Connect several locations into a curated physical and digital storytelling experience.

Build a Story Trail

Build a Community Story Network

Create an interconnected storytelling experience across a museum, campus, neighborhood, town, city or region.

Talk With Us

Communities and sponsors can also help. Community Story Networks · Sponsor a community

Your first place is free. $29 a month per place after that. Larger programs on request.

See simple pricing

A quiet community park with a footbridge over a pond

There's a place near you with a story waiting to be heard.

Let's help it speak.

An initiative of CherishFamily